The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market
Editorial Reviews
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"...the book is an excellent read with good reporting on the history of CDMA development in cellular radio."
Book Description
Featuring a foreword by George GilderThe Qualcomm Equation provides readers with a fascinating inside look at how a small company stormed the burgeoning wireless industry and grew into a global multibillion-dollar powerhouse in less than a decade. This book examines how Qualcomm became so successful, chronicling the early history of the company, then provides an in-depth analysis of Qualcomm's business model. Through this eye-opening, real-life case study, readers will learn:* how the company pioneered and commercialized a new technology in record time...and made it an industry standard* how Qualcomm's revolutionary business model relied on licensing this technology * key business strategies that enabled Qualcomm to leapfrog the competition* how companies can encourage and use innovation to dominate their marketsIn addition to describing the development of the wireless industry over the last few decades, The Qualcomm Equation is a riveting look at a one-of-a-kind company.
The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market
The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market,Dave Mock,American Management Association,0814408184,Business & Economics,Business / Economics / Finance,Business/Economics,Code division multiple access,Corporate & Business History - General,Corporate & Business History - Strategies,Industries - Media & Communications Industries,Leadership,QUALCOMM Inc,Spread spectrum communications,Telecommunication,Wireless communication systems
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