Managing the Design Factory

Managing the Design Factory

Editorial Reviews
Review
Warren S. Nix

President and CEO, Lumonics Corporation

This book is absolutely essential reading for product team leaders who must "do" rather than debate. I will require that all senior executives at Lumonics read this book.

Neil Hagglund

Corporate Vice President and Director of Corporate Technology Planning, Motorola, Inc.

A valuable and much needed view of the product development process. Engrossing and stimulating reading flill of excellent tools and firmly anchored on the basic reality of why we do product development -- to make a profit!

Art Lane

General Manager, Hewlett-Packard Enterprise Storage Solutions Division

At Hewlett-Packard we continuously strive to improve our product development methods, but too often only look internally for ideas. I would recommend this book because it impresses me as a source of sound, practical advice from Don's broad industry experience.

Kevin Sharer

President and COO, Amgen

Provides real world, usable advice and challenges managers to think about issues of enduring importance.

Robert T. Franzo

Manager, Messaging and Digital Mobile Radio, Wireless Communications Products, IC Group, Lucent Technologies

A compelling new model for profitable product development. Don Reinertsen reveals some of the best kept secrets to running a decision and profit based development process. This book will be a key resource for organizations using product development to compete in the competitive dynamic market we all encounter.

Review
Robert T. Franzo Manager, Messaging and Digital Mobile Radio, Wireless Communications Products, IC Group, Lucent Technologies A compelling new model for profitable product development. Don Reinertsen reveals some of the best kept secrets to running a decision and profit based development process. This book will be a key resource for organizations using product development to compete in the competitive dynamic market we all encounter.

Managing the Design Factory

Managing the Design Factory,Donald G. Reinertsen,Free Press,0684839911,Business / Economics / Finance,Business/Economics,Design, Industrial,Development - Business Development,Industrial Design - Product,Management - General,Marketing - Product Management,New products,Product Design,Product management,Production Engineering,Technology,Business & Economics / Management

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