International Business : The Challenge of Global Competition, with CESIM and OLC access card
Editorial Reviews
Book Description
International Business: The Challenge of Global Competition, 10th Edition, by Ball, McCulloch, Frantz, Geringer, and Minor continues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. Only Ball, McCulloch, Frantz, Geringer, and Minor can offer a complete view of International Business as diverse as the backgrounds of business students.
About the Author
Mike is the professor of Strategy and International Business, and Global Strategy and Law Professor of Marketing and INternational Business
International Business : The Challenge of Global Competition, with CESIM and OLC access card,Donald Ball,Wendell H. McCulloch,Michael Geringer,Paul L Frantz,Michael S Minor,McGraw-Hill/Irwin,0073105767,Business & Economics,Business / Economics / Finance,Business/Economics,International - General,Business & Economics / International
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