The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond To Advertising

The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond To Advertising

Editorial Reviews
Fast Company, Readers' Choice June 2005
"Go ahead and pick it up ... the book will give you a competitive advantage."

Review
"Recall and persuasion are today's primary measures of ad effectiveness. Du Plessis makes the case that emotion is actually the foundation of both, a major shift that he says today's advertisers are reluctant to accept. ... Go ahead and pick it up ... the book will give you a competitive advantage." -- Fast Company, Readers' Choice June 2005

The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond To Advertising

The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond To Advertising,Erik Du Plessis,Kogan Page,0749443669,Advertising,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Human information processing,Marketing - General,Psychological aspects,Research,Psychology

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