The Prime Solution : Close the Value Gap, Increase Margins, and Win the Complex Sale

The Prime Solution : Close the Value Gap, Increase Margins, and Win the Complex Sale

Editorial Reviews
SoftwareCEO.com
Lots of case studies, good practical advice, and interesting discussion that always returns to value...a good read, and recommended.

Management Consulting News
You won't find a value gap in this book, especially if you're in the business of selling "solutions."

The Prime Solution : Close the Value Gap, Increase Margins, and Win the Complex Sale

The Prime Solution : Close the Value Gap, Increase Margins, and Win the Complex Sale,Jeff Thull,Kaplan Business,0793195225,Business & Economics,Business / Economics / Finance,Business/Economics,Customer relations,Industrial marketing,Sales & Selling - General,Sales & Selling - Techniques,Sales management,Selling,Value,Business & Economics / Sales & Selling

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