Channel Advantage, The

Channel Advantage, The

Editorial Reviews
Steve Case, Chairman, America Online
"The Channel Advantage is filled with insights and useful examples. It provides a clear roadmap for businesses seeking to catch up with important changes in consumer behavior by integrating the Internet into an effective blend of channels"

Review
"The Channel Advantage is filled with insights and useful examples. It provides a clear roadmap for businesses seeking to catch up with important changes in consumer behavior by integrating the Internet into an effective blend of channels."

Steve Case
Chairman, America Online

"The Channel Advantage is a compelling and important book. It is a timely one as well. Companies are struggling to improve sales force performance while trying to figure out how to integrate and use new, alternative channels. This is perhaps the first book that offers a coherent overall framework for going to market. Its ideas will shape how companies use sales channels for years to come."

Neil Rackham
Author of SPIN Selling

"The new market place, driven by digital commerce and changes in customer behavior, allows anybody to buy anything, anywhere at any time, so businesses must reach out to their customers everywhere at all times. The Channel Advantage makes a compelling case that by recognizing this challenge and by taking advantage of the new opportunities it offers, the seemingly impossible of today can be transformed into the successes of tomorrow."

Rick Thoman
President and Chief Operating Officer, Xerox Corporation

"If you're looking to rethink the way you get products to market, this book asks all the right questions. Very thought provoking!"

Thomas E. Bullock
President and Chief Executive Officer, Ocean Spray

"Executives who fail to place a high priority on new channel marketing strategies, especially the Internet, place the future of their enterprises in serious jeopardy. They, in particular, need to read 'The Channel Advantage' in which Larry Friedman and Tim Furey nail the issues soundly in a very easy-to-read, well-informed manner."

Jeff Papows, PhD
President and CEO, Lotus Development Corporation

Channel Advantage, The

Channel Advantage, The, First Edition,Lawrence Friedman,Tim Furey,Butterworth-Heinemann,0750640987,Business & Economics,Business / Economics / Finance,Business/Economics,Marketing - General,Marketing - Multilevel,Sales & Selling - General,Business & Economics / Sales & Selling,Management & management techniques,Sales & marketing

Hot Books:

1. Coaching and Mentoring: How to Develop Top Talent and Achieve Stronger Performance (Harvard Business Essentials)
2. Communities of Practice: Learning, Meaning, and Identity
3. Contemporary Business with Xtra! and Audio CD-ROM
4. Death March, Second Edition
5. Designed to Win : Strategies for Building a Thriving Global Business
6. Diagnosing and Changing Organizational Culture : Based on the Competing Values Framework (The Jossey-Bass Business & Management Series)
7. E-Mail: A Write It Well Guide--How to Write and Manage E-Mail in the Workplace
8. Economical Writing, Second Edition
9. Enterprising Nonprofits: A Toolkit for Social Entrepreneurs
10. Establishing a System of Policies and Procedures

Hot Books

Recommended Books

1. Paperback Covers of Robert McGinnis
2. The Flames of Rome
3. The Lost Chronicles : The Official Companion Book
4. Venture Capital Handbook: An Entrepreneur's Guide to Raising Venture Capital Revised
5. The Essential Agrarian Reader: The Future of Culture, Community, and the Land
6. St. John's Wort and its Active Principles in Depression and Anxiety
7. Reliability and Statistics in Geotechnical Engineering
8. The Magic Skin
9. The Life and Times of Rapunzel
10. The Low Carb Bartender: Carb Counts For Beer, Wine, Mixed Drinks, And More
11. The Shabby Chic Gift of Giving
12. The Sociology of Childhood
13. The Tomb of Tuthmosis III's Foreign Wives
14. The Great Alaska Nature Factbook: A Guide to the State's Remarkable Animals, Plants and Natural Feat
15. The Associated Press Guide to Punctuation