Public Relations : The Complete Guide
Editorial Reviews
Book Description
With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with ?one voice? in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall ? and potential buyers are less moved by what they view as ?sales messages? ? effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.
About the Author
Joe Marconi has been a senior marketing and management executive with several organizations and is the author of 11 books on Marketing and PR, including "The Complete Guide to Publicity", "The Brand Marketing Book" and "Crisis Marketing". He has also written numerous articles in both trade and academic publications and has been a speaker on various aspects of marketing and pr all over the world.
Public Relations : The Complete Guide,Joe Marconi,South-Western Educational Pub,0324203047,Business & Economics,Business / Economics / Finance,Business/Economics,Marketing - General,Business & Economics / Marketing / General
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