The Breakaway Brand : How Great Brands Stand Out

The Breakaway Brand : How Great Brands Stand Out

Editorial Reviews
-Peter Klein, SVP, Strategy and Business Development, The Gillette
"A breakaway book. The authors know their subject matter and bring new insights and ‘to do's' to every serious marketer."

-Liz Vanzura, Global Marketing Director, HUMMER, General Motors Corporation
"The book will make you scratch your head and think, ‘Why aren't we doing that?' A must-read."

The Breakaway Brand : How Great Brands Stand Out

The Breakaway Brand : How Great Brands Stand Out,Francis Kelly,Barry Silverstein,McGraw-Hill,0072262370,Brand name products,Business & Economics,Business / Economics / Finance,Business/Economics,Marketing,Marketing - General,Business & Economics / Marketing / General

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