The Business of Healthcare Innovation
Editorial Reviews
Review
'Never has the need for a reasoned analysis of the business of healthcare innovation been greater. The costs of innovation have been escalating steadily for decades and the willingness and ability of society to fund ongoing innovation is under strain. At the same time, as healthcare becomes increasingly complex those participating - basic and discovery scientists, product developers, providers, and those involved in regulating, managing and funding the system - become more specialized and find it harder to understand the industry as a whole. Yet the components of the system are not independent of one another and we ignore the inter-relationships at our peril. This badly needed volume will be a compelling read for those directly involved in healthcare, for students aspiring to enter the system, and for the rest of us who one way or another collide with the system more often than we might like.' Dr Peter A. Tollman, Vice President and Director, The Boston Consulting Group
'The health care sector of the developed world's economies has become one of the most significant in terms of both cost and human benefits created. The authors have done an excellent job of providing a clear understanding of the basic industry platforms that create both the product innovation and their associated benefits and costs. The book also provides valuable insights as to how the diverse segments converge to create the rapidly changing health care experience impacting both patients and payors.' James Vincent, Chairman and CEO (ret.), Biogen
'All sectors of the healthcare products industry are not the same. The Business of Healthcare Innovation provides an interesting primer on the various product categories while framing key questions regarding the future evolution of this fascinating industry.' Arthur D. Collins, Jr., Chairman & Chief Executive Officer, Medtronic, Inc.
Book Description
Robert Lawton Burns focuses on the key role of the 'producers' as the main source of innovation in this wide-ranging analysis of business trends in the manufacturing branch of the health care industry. Written by industry academics and executives, the book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. Most importantly, it describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others.
The Business of Healthcare Innovation
The Business of Healthcare Innovation,Lawton Robert Burns,Cambridge University Press,0521547687,Business & Economics,Business / Economics / Finance,Business forecasting,Business/Economics,Economic aspects,Family & General Practice,Forecasting,Management - General,Medical care,Medical technology,Technological innovations,Business & Economics / Management,Business & Management,Economics, Finance, Business and Industry,Medicine: General Issues,Technology, Engineering, Agriculture, Veterinary Science
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