The Fundamentals of Business-to-Business Sales & Marketing

The Fundamentals of Business-to-Business Sales & Marketing

Editorial Reviews
Book Description
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.

Book Info
Text introduces a new sales coverage model that meets the needs of today's fast-paced, Web-based environment. DLC: Selling.

The Fundamentals of Business-to-Business Sales & Marketing

The Fundamentals of Business-to-Business Sales & Marketing,John Coe,McGraw-Hill,0071408797,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Data processing,Industrial marketing,Marketing - General,Sales management,Selling,Business & Economics / Marketing / General

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