Business Research Methods with Student CD-ROM

Business Research Methods with Student CD-ROM

Editorial Reviews
Book Description
Cooper and Schindler’s Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.r.r.

About the Author
Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.

Business Research Methods with Student CD-ROM,Donald R Cooper,Pamela S. Schindler,Pamela Schindler,McGraw-Hill/Irwin,0072819790,Business & Economics,Business / Economics / Finance,Business/Economics,Operations Research,Business & Economics / Operations Research

Hot Books:

1. Buying Solo : The Single Woman's Guide to Buying a First Home
2. Classics of Organization Theory (with InfoTrac)
3. Commitments of Traders : Strategies for Tracking the Market and Trading Profitably
4. E-Marketing (4th Edition)
5. Equity: Why Employee Ownership Is Good For Business
6. Essentials of Marketing
7. Financial Accounting
8. Global Crises, Global Solutions
9. Government and Not-for-Profit Accounting : Concepts and Practices
10. Great Demo! : How To Create And Execute Stunning Software Demonstrations

Hot Books

Recommended Books

1. Pioneers of American Landscape Design
2. Stroke a Martian and 99 Other Things to Do Before You Die : Plus 5 to Do Afterwards
3. The Ultimate TV Game Show Book
4. West Federal Taxation 2005 : Corporations, Partnerships, Estates and Trusts
5. The Pond Lovers
6. The Evolution and Genetics of Latin American Populations
7. Simulation and Chaotic Behavior of A-stable Stochastic Processes
8. The Mexico City Reader
9. The Last Human
10. The Ultimate Barbecue Sauce Cookbook : Your Guide to the Best Sauces, Rubs, Sops, Mops, and Marinade
11. The Little Box Of Crocheted Hats And Scarves
12. The Owner's Manual , A Parent's Guide and Medical Record for a Child's First Two Years
13. Tribes & Tribulations: Misconceptions About American Indians and Their Histories
14. There's a Porcupine in My Outhouse: Misadventures of a Mountain Man Wannabe
15. The Ordeal of Change