Editorial Reviews
Book Description
The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
Book Info
(Pearson Education) Presents traditional marketing using electronic methods, outlining the changes and new strategies that make such a combination effective. Covers product, pricing, distribution, promotion, and most importantly, customer relationships. A textbook that distinguishes itself by its unique use of ideas and techniques. Softcover. DLC: Internet marketing.
--This text refers to an out of print or unavailable edition of this title.
E-Marketing (4th Edition)
E-Marketing (4th Edition),Judy Strauss,Adel El-Ansary,Raymond Frost,Prentice Hall,0131485199,Business & Economics,Business / Economics / Finance,Business/Economics,E-Commerce - General,Industries - Retailing,Internet marketing,Marketing
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