Essentials of Marketing

Essentials of Marketing

Editorial Reviews
Book Description
Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package and companion Web site.

Book Info
Third edition continues the tradition of providing comprehensive, up to the minute coverage of key marketing topics in a shorter length. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations, Softcover. CD-ROM included. --This text refers to an out of print or unavailable edition of this title.

Essentials of Marketing

Essentials of Marketing,Charles W. Lamb,Joseph F. Hair,Carl McDaniel,South-Western College Pub,0324282923,Business & Economics,Business / Economics / Finance,Business/Economics,Management,Marketing,Marketing - General,Business & Economics / Marketing / General

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