Relationship Fundraising: A Donor Based Approach to the Business of Raising Money
Editorial Reviews
Review
"This is an excellent book for those of you new to the field of fundraising and the nonprofit world in general." (CharityChannel.com, December 20, 2002)
Review
"Experienced volunteers and skilled practitioners realize that fundraising isn't about money, it is about relationships. Ken Burnett's observations, insights, and practical tips for building and sustaining relationships are superb. Highly readable, this book is a solid mix of sound theory and pragmatic application." —Kay Sprinkel Grace, author, Beyond Fund Raising; coauthor High Impact Philanthropy
"Ken Burnett is one of the world's leading practitioners of the art of raising money by mail. Many of us in the fundraising field speak about "building relationships with donors," but Ken has systematically developed the techniques to bring this ideal down to earth. This classic book lays them out for all to see. Relationship Fundraising is one of a handful of truly
indispensable books that belong on every fundraiser's bookshelf." —Mal Warwick, founder, Mal Warwick Associates; author, How to Write Successful Fundraising Letters and Ten Steps to Fundraising Success
"This is the book that sets the agenda for fundraising communications in the twenty-first century. Engaging, inspiring, and thought provoking, Relationship Fundraising is based on the unique twenty-five year experience of one of the world's most respected fundraisers." —Bernard Ross, director, The Management Centre, London; author, Breakthrough Thinking for Nonprofit Organizations
Relationship Fundraising: A Donor Based Approach to the Business of Raising Money
Relationship Fundraising: A Donor Based Approach to the Business of Raising Money,Ken Burnett,Jossey-Bass,0787960896,Business & Economics,Business / Economics / Finance,Business/Economics,Fund Raising And Grants (General),Fund raising,Marketing - Direct,Nonprofit Organizations & Charities,Small Business - Capital Generation,Business & Economics / Nonprofit Organizations & Charities,Charities & voluntary services,Non-profitmaking organizations
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