Voices into Choices: Acting on the Voice of the Customer
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Book Description
A groundbreaking how-to resource that addresses the gap between having your customers' voices, and being able to translate their voices into tangible results. Readers will learn how to engage in a process of getting to know their customers and learning their point of view so they can responsibly take action based on their customers' preferences, align the organization around the new insight they have acquired, gain buy-in for the resulting initiatives, and make the outcome of the initiative more successful. Voices into Choices captures the right balance between being a step-by-step method and offering the theoretical framework to understanding and using customer voices.
Book Info
Offers the FOCUS process - a proven methodology to help you ground your actions using your customer's perspectives. Learn how to: Effectively conduct in-depth customer interviews, capture customer voices verbatim, produce data that is capsulized in language, not numbers, and transform data into blueprint of action. Bound Spiral.
Voices into Choices: Acting on the Voice of the Customer
Voices into Choices: Acting on the Voice of the Customer,Gary Burchill,Christina Hepner Brodie,Joiner Assoc,1884731139,Business & Economics,Business / Economics / Finance,Business/Economics,Customer Service,Development - Sustainable Development,General,BUSINESS/ECONOMICS/FINANCE
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