Sales Management : Analysis and Decision Making
Sales Management : Analysis and Decision Making
Editorial Reviews
Book Description
SALES MANAGEMENT blends the most recent sales management research with real-life "best practices" of leading sales organizations. This text continues to focus on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Topics are covered from the perspective of a sales management decision maker.
Book Info
Textbook includes current coverage of the trends and issues in sales management and equips students with a strong foundation and skills necessary for the 21st century. Features research and best practices, role plays, case studies, and more. Previous edition: c1999. Softcover.
--This text refers to an out of print or unavailable edition of this title.
Sales Management : Analysis and Decision Making
Sales Management : Analysis and Decision Making,Thomas N. Ingram,Raymond W. LaForge,Ramon A. Avila,Jr., Charles H. Schwepker,Michael R. Williams,South-Western College Pub,0324321058,Business & Economics,Business / Economics / Finance,Business/Economics,Management - General,Sales & Selling - Management,Sales management,Business & Economics / Sales & Selling
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