The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability

The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability

Editorial Reviews
Book Description
Today, many companies operate within a complex network of firms that all depend on each other for success In this book, authors Marco Iansiti and Roy Levien use the powerful example of biological ecosystems to show how companies can leverage these emerging business networks for long-term success. The book's title, The Keystone Advantage, is taken directly from biology-;it refers to keystone species , which proactively maintain the healthy functioning of their entire ecosystem for a simple reason: their own survival depends on it. In the same way, say the authors, companies can protect and ensure their own success by deliberately fostering the combined health of the network they operate in.

About the Author
Marco Iansiti is an HBS professor and the co-chair of Harvard’s PhD program in Information Technology Management.

The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability,Marco Iansiti,Roy Levien,Harvard Business School Press,1591393078,Business & Economics,Business / Economics / Finance,Business enterprises,Business/Economics,Decision Making & Problem Solving,Leadership,Organizational effectiveness,Strategic planning,Technological innovations,Innovation

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