The One to One Future (One to One)

The One to One Future (One to One)

Editorial Reviews
Amazon.com
What will life be like after  mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well -- maybe even better -- for small companies as for the blue-chippers. --This text refers to the Hardcover edition.

Esther Dyson, chair, Electronic Frontier Foundation
A unique perspective on the fundamental, structural changes that technology is already bringing to the real world of business competition. --This text refers to the Hardcover edition.

The One to One Future (One to One)

The One to One Future (One to One),Don Peppers,Martha Rogers,Currency,0385485662,Business / Economics / Finance,Business/Economics,Consumers' preferences,Customer Service,Market segmentation,Marketing - General,Sales promotion,Business & Economics / Marketing / General,BUSINESS/ECONOMICS/FINANCE,Management

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