Advertising and Integrated Brand Promotion (with InfoTrac)

Advertising and Integrated Brand Promotion (with InfoTrac)

Editorial Reviews
Book Description
ADVERTISING AND INTEGRATED BRAND PROMOTION, FOURTH EDITION is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.

Book Info
New third edition continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow. --This text refers to the Hardcover edition.

Advertising and Integrated Brand Promotion (with InfoTrac)

Advertising and Integrated Brand Promotion (with InfoTrac),Thomas O'Guinn,Chris Allen,Richard J. Semenik,South-Western College Pub,0324289561,Advertising,Advertising & Promotion,Advertising media planning,Business & Economics,Business / Economics / Finance,Business/Economics,Business & Economics / Advertising & Promotion

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