PyroMarketing : The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
Editorial Reviews
Book Description
In this book, readers will discover how PyroMarketing reduces marketing to its very essence- separating the chaff, exposing the imposters, and eliminating everything except what the marketer needs to know.
About the Author
As senior marketing director for the Book Group at Zondervan, the world's leading Christian publisher, Greg Stielstra studied what was driving books and products to succeed at exceptional levels in today's consumer marketplace. He explored the subtle differences that distinguished the winners from the losers, and four principles emerged. Those principles define PyroMarketing.
Stielstra has promoted more than 750 books, including twenty #1 bestsellers and eight books that have sold more than a million copies. He has degrees from Central Michigan University and the Aquinas School of Graduate Management. He lives in Ada, Michigan, with his wife, Amy, and their three children.
PyroMarketing : The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life,Greg Stielstra,Collins,0060776706,Book Industry And Trade,Business & Economics,Business / Economics / Finance,Business/Economics,Christianity - Christian Life - Business,Marketing,Marketing - General,Nonprofit Organizations & Charities,Publishing,Business & Economics / Marketing / General
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