Simply Better: Winning and Keeping Customers by Delivering What Matters Most

Simply Better: Winning and Keeping Customers by Delivering What Matters Most

Editorial Reviews
Financial Times, September 16 2004
"...this is a welcome book that sheds light on a glaring deficiency in contemporary business culture."

Review
Edge : It’s all good stuff and ultimately proves that consumers care more about basic benefits than unique selling propositions.
Financial Times : This is a book about marketing for people who have read too many books about marketing... [Simply Better] is a welcome book that sheds light on a glaring deficiency in contemporary business culture... the empathy gap that exists in all too many executive suites.

Simply Better: Winning and Keeping Customers by Delivering What Matters Most

Simply Better: Winning and Keeping Customers by Delivering What Matters Most,Patrick Barwise,Sean Meehan,Harvard Business School Press,0875843980,Business & Economics,Business / Economics / Finance,Business/Economics,Consumer satisfaction,Customer Service,Customer satisfaction,Evaluation,Marketing,Marketing - General

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