Editorial Reviews
Review
"He goes on to offer a wide variety of tips, supplemented by vignettes, in an effort that shows scribe craftsmanship better than that of most business books." (Sacramento Business Journal, 12/14/01)
"Weiss is a highly successful solo consultant and the author of a series of how-to books aimed at individual consultants and small consulting practices." (Idaho Business Review, 2/4/02)
"...you can return to it again and again while building a brand for your business." (Quality Progress, September 2002)
Review
"Alan Weiss's new book, How to Establish a Unique Brand in the Consulting Profession, is another in his marvelous series designed to help establish successful consulting practices. As a member of our visiting graduate faculty in the College of Business, Alan's seminars are among our most popular because they combine sound theory with good practice. I wish all the consultants we hire would take to heart his sound advice"
—Robert L. Carothers, president, The University of Rhode Island
"Alan Weiss should be branded as The Consultant's Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession, is another proof of the value of his insights into the marketing and strategy of the consulting profession. He's right on the mark in terms of what consultants typically don't do and certainly need to do to succeed."
—William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI)
"Alan provides practical advice on how to build a brand from someone who's done it over and over again. He provides useful guides for practitioners to successfully create their own brand. It's a refreshing and stimulating read with high payoff for those who take his advice and then deliver!"
—Marilyn Martiny, Hewlett-Packard Company
How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner
How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner,Alan Weiss,Alan Weiss,Pfeiffer,0787955132,Business & Economics,Business / Economics / Finance,Business Consulting,Business consultants,Business/Economics,Consultants,Consulting,Marketing,Marketing - General,Product Management,Questions & Answers,Business & Economics / Consulting,Consultancy & grants for businesses,Sales & marketing
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