Editorial Reviews
Book Description
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
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Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.
It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
--This text refers to the
Digital
edition.
Nonprofit Internet Strategies : Best Practices for Marketing, Communications, and Fundraising Success
Nonprofit Internet Strategies : Best Practices for Marketing, Communications, and Fundraising Success,Ted Hart,James M. Greenfield,Michael Johnston,John Wiley & Sons,0471691887,Business & Economics,Business / Economics / Finance,Business/Economics,Computer network resources,Information Management,Internet,Internet - General,Internet marketing,Non-Profit Organizations Management,Nonprofit Organizations & Charities,Nonprofit organizations,Small Business - Capital Generation,Telecommunication,Business & Economics / Nonprofit Organizations & Charities,Business & Management,Business strategy,Management & management techniques
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