Customers Are People: The Human Touch
Editorial Reviews
Review
"…very useful for those who have anything to do with customers and clients…" (Business Plus, February 2003)
"…this book makes important points well…in my view this book does provide food for thought…" (Managing Information, June 2003)
"…This book has simple ideas that marketers would do well to heed, written, for once in plain English…" ( Marketing Is Everything Vol. 01,No. 02, 2003)
“…He [McKean] offers some insightful examples of good and bad practice…” (Marketing, 8 January 2004) 
Book Description
Although 700f the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.
Customers Are People: The Human Touch
Customers Are People: The Human Touch,John McKean,John McKean,John Wiley & Sons,0470848898,Business & Economics,Business / Economics / Finance,Business/Economics,Customer Service,Customer relations,Entrepreneurship,Human Resources & Personnel Management,Relationship marketing,Business & Economics / Human Resources & Personnel Management,Customer services
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