ICE TO THE ESKIMOES:How to Market a Product Nobody Wants
ICE TO THE ESKIMOES:How to Market a Product Nobody Wants
Editorial Reviews
Amazon.com
Lessons drawn from the world of sports have long proven applicable to the world of business. Jon Spoelstra, who pushed sponsorship and fan revenue to unprecedented heights for the lowly New Jersey Nets basketball franchise, shows how to put big-league marketing expertise to use off the court in Ice to the Eskimos: How To Market a Product Nobody Wants. His 19 "jump-start ground rules," sprinkled liberally with sports anecdotes, are designed to apply to any product or service.
Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive
"There are so many fresh marketing ideas...that it will jump-start any company, whether it be a two-person lemonade stand or mega corporation."
ICE TO THE ESKIMOES:How to Market a Product Nobody Wants
ICE TO THE ESKIMOES:How to Market a Product Nobody Wants,Jon Spoelstra,Collins,0887308511,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Marketing,Marketing - General,Business & Economics / General
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