International Business : A Managerial Perspective (4th Edition)
Editorial Reviews
Book Description
This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter “Culture Quest Insights” into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.
Book Info
A textbook on international business providing comprehensive coverage of international business, including a complete, integrated learning system designed to help students master the material. DLC: International business enterprises Management.
--This text refers to the
Hardcover
edition.
International Business : A Managerial Perspective (4th Edition)
International Business : A Managerial Perspective (4th Edition),Ricky W. Griffin,Mike W. Pustay,Prentice Hall,0131422634,Business & Economics,Business / Economics / Finance,Business/Economics,Exports & Imports,International - General,International Business,International business enterpr,International business enterprises,Management,Business & Economics / International
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