Marketing : Real People, Real Choices (4th Edition)
Editorial Reviews
Book Description
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
The publisher, Prentice Hall Business Publishing
Introduces marketing from a practical, real-world perspective. Fosters the development of students' decision-making skills through the presentation of the most important current trends in marketing thought and practice in an accessible manner.
--This text refers to the
Hardcover
edition.
Marketing : Real People, Real Choices (4th Edition)
Marketing : Real People, Real Choices (4th Edition),Michael R. Solomon,Greg W. Marshall,Elnora Stuart,Prentice Hall,0131449680,Business & Economics,Business / Economics / Finance,Business/Economics,Marketing,Marketing - General,Vocational guidance,Business & Economics / Marketing / General
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