No Frills: The Truth Behind the Low Cost Revolution in the Skies

No Frills: The Truth Behind the Low Cost Revolution in the Skies

Editorial Reviews
Book Description
Recent unforeseen terrorist events have left the US - and global - airline industry in crisis. But the industry was already in the midst of a revolution. Spearheaded by the Southwest airlines, low cost, fast turnaround airlines, flying from local airports, had begun to provide dramatic competition to the bigger, more established industry names. More than a business book, much more than a travel book, this is the compelling - and supremely topical - David and Goliath story of a modern business phenomenon and the dynamic men and women behind it. No Frills documents unparalleled events in the history of aviation travel as they unfold. How Southwest Airlines inspired UK budget airlines such as EasyJet and Ryanair

No Frills: The Truth Behind the Low Cost Revolution in the Skies,Simon Calder,Virgin Publishing,185227932X,Airlines,Aviation - Commercial,Business & Economics,Business / Economics / Finance,Business/Economics,Cost of operation,Europe,Industries - Hospitality, Travel & Tourism,Rates

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