The Successful Marketing Plan : A Disciplined and Comprehensive Approach

The Successful Marketing Plan : A Disciplined and Comprehensive Approach

Editorial Reviews
Book Description
This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.

Book Info
Guide to creating a dynamic, results-focused marketing plan. Outlines methods for developing objectives, strategies, and tactics. Presents ten market-proven, manageable components, including finding the data you need, conducting a comprehensive situation analysis, and setting realistic sales objectives. Previous ed: c1997. Softcover.

The Successful Marketing Plan : A Disciplined and Comprehensive Approach

The Successful Marketing Plan : A Disciplined and Comprehensive Approach,Roman G. Hiebing,Scott W. Cooper,McGraw-Hill,0071395210,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Marketing,Marketing - General,Planning,Business & Economics / Marketing / General

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