Retail Management: A Strategic Approach, Ninth Edition
Editorial Reviews
Book Description
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
Book Info
Teaches the reader to become a good retail planner and decision maker. One goal of the text is to help focus on change and adaption to change. Designed for management or retailing students. Contains online resources for the student and Web exercises at the end of each chapter. Previous edition: c1998. DLC: Retail trade--management.
--This text refers to the
Hardcover
edition.
Retail Management: A Strategic Approach, Ninth Edition
Retail Management: A Strategic Approach, Ninth Edition,Barry Berman,Joel R. Evans,Prentice Hall,0131009443,Business & Economics,Business / Economics / Finance,Business/Economics,Industries - Retailing,Management,Retail Management,Retail trade,Business & Economics / Retailing
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