The Manager's Guide to Distribution Channels
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Book Description
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
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"Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics. "
--This text refers to the
Digital
edition.
The Manager's Guide to Distribution Channels
The Manager's Guide to Distribution Channels,Linda Gorchels,Edward J. Marien,Chuck West,McGraw-Hill,0071428682,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Industries - Retailing,Marketing - General,Marketing Management,Marketing channels,Merchandising,Business & Economics / Marketing / General
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