Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
Editorial Reviews
BIZLIFE March 2004
Filled with illuminating insights and stories from the field, it remains the definitive resource.
Book Description
For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:
* creating market-responsive sales, marketing, and globalization strategies * raising capital, structuring agreements, and protecting intellectual property * meeting regulatory, legal, and employment standards * establishing quality control and compliance measures * assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising
Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries.
Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy,Andrew J. Sherman,American Management Association,0814472222,Business & Economics,Business / Economics / Finance,Business/Economics,Franchises (Retail trade),General,Industries - Retailing,License agreements,Small Business - Franchises,United States
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