Introduction to Hospitality (4th Edition)

Introduction to Hospitality (4th Edition)

Editorial Reviews
Book Description

Tomorrow's managers are off to a strong start with this best-selling, comprehensive tour through the fascinating and challenging related fields of the hospitality industry. Written in an upbeat style by an author with substantial industry experience,-this full-color edition offers an enlightening overview of the industry's many facets. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.


From the Back Cover

Endorsed by educators, students, and industry professionals

This popular and leading text is designed for the introductory course in Hospitality. Written in a lively and engaging style, by a former industry professional, the text involves readers and invites them to share the enthusiasm for hospitality.

The third edition offers a comprehensive tour of the fascinating areas of hospitality-service, tourism, hotels, restaurants, managed services; beverages, gaming entertainment, meetings, conventions and expositions, marketing and human resources, leisure and recreation, and leadership and management.

Key features include:

• An exciting new first chapter introducing students to the world of hospitality
• Career information describing a variety of opportunities within the industry
• Personal and corporate files
• Contributing authors offer their expertise
• Websites and Internet exercises linked to each chapter's material
• More SCANS related critical thinking review questions
• Trends, Issues, and Challenges take us directly into the new millennium
• Extensive supplement package

Introduction to Hospitality (4th Edition),John R. Walker,Prentice Hall,0131191012,Business & Economics,Business / Economics / Finance,Business/Economics,Hospitality industry,Hotel And Restaurant Management,Industries - Hospitality, Travel & Tourism,Management,Business & Economics / Hospitality, Travel & Tourism

Hot Books:

1. Introduction to Security, Seventh Edition
2. IT Service Management: An Introduction
3. Juicing the Orange: How to Turn Creativity into a Powerful Competitive Advantage
4. Leading Out Loud: Inspiring Change Through Authentic Communications, New and Revised
5. Leading Physicians through Change : How to Achieve and Sustain Results
6. Leading Strategic Change: Breaking Through the Brain Barrier
7. Lean Logistics: The Nuts And Bolts Of Delivering Materials And Goods
8. Learning to Fly : Practical Knowledge Management from Leading and Learning Organizations
9. Leveraging the New Human Capital : Adaptive Strategies, Results Achieved, and Stories of Transformation
10. Living and Investing in the New Nicaragua

Hot Books

Recommended Books

1. Afghanistan: The Road to Kabul
2. Store Window Design
3. 2004 Current Text
4. Against the Dead Hand: The Uncertain Struggle for Global Capitalism
5. Applied C# in Financial Markets
6. Chromosome Engineering in Plants
7. Bacterial Toxins and Virulence Factors in Disease
8. Asymptotic Analysis and the Numerical Solution of Partial Differential Equations
9. Black No More
10. A World of Difference
11. Cesar's Way : The Natural, Everyday Guide to Understanding and Correcting Common Dog Problems
12. Breeding the Orchid Dottyback, Pseudochromis Fridmani: An Aquarist's Journal
13. Creative Aging
14. Campaigning Online : The Internet in U.S. Elections
15. Animals For Show And Pleasure In Ancient Rome