Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Editorial Reviews
Journal Gazette, 21 September, 2004
"When it comes to targeting affluent consumers (i.e. upper-middle class and above), this books is Mass Marketing 101."
The Washington Post, 10 October, 2004
"It's hard to imagine a business where these insights wouldn't be relevant."
Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Mass Affluence: Seven New Rules of Marketing to Today's Consumer,Paul Nunes,Brian Johnson,Harvard Business School Press,1591391962,Affluent consumers,Business & Economics,Business / Economics / Finance,Business/Economics,Consumer Behavior - General,Consumer behavior,Consumers,Customer Service,Marketing,Marketing - General,Marketing - Product Management,United States
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