Trade Show & Event Marketing : Plan, Promote & Profit

Trade Show & Event Marketing : Plan, Promote & Profit

Editorial Reviews
Skip Cox, President, Exhibit Surveys, Inc.
"Finally, a definitive and comprehensive guide to the strategic use and measurement of trade shows and events. Long overdue…."

Anne Holland, Publisher, Marketing Sherpa
"Extremely useful advice (backed up by data) on the strategy of trade show marketing…."

Trade Show & Event Marketing : Plan, Promote & Profit

Trade Show & Event Marketing : Plan, Promote & Profit,Ruth Stevens,South-Western Educational Pub,0324206240,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Marketing - General,Business & Economics / Marketing / General

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