The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results

The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results

Editorial Reviews
Andrea Trachtenberg, Senior Vice President, Head of Global Marketing, Lehman Brothers Wealth & Asset Management
"A unique and invaluable training tool for beginners that also offers new insights to veteran financial marketers."

Mary Rudie Barneby, First vice president and divisional sales manager at a major US brokerage firm
"Gives sales professionals a road map to success, through real-world examples, practical how-to's, and a structured approach to market planning."

The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results

The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results,Evelyn Ehrlich,Duke Fanelli,Bloomberg Press,1576601560,Business & Economics,Business / Economics / Finance,Business/Economics,Customer relations,Development - Business Development,Finance,Financial planners,Financial services industry,Marketing,Marketing - General,United States

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