Beyond Disruption: Changing the Rules in the Marketplace

Beyond Disruption: Changing the Rules in the Marketplace

Editorial Reviews
Review
"...this excellent book..." (Electronic Commerce Guide, 13 July 2002)

Named the 'Must Read Marketing book' (Campaign, 27 September 2002)

"...book of the week..." (The Sunday Times, 13 October 2002)

"...the book is a whirlwind ride packed full of ideas and genuine insights..."(Marketing, 9 January 2003)

"...Marketing Mix: Book of the week...the book is a whirlwind ride packed full of ideas and genuine insights..." (Marketing (WWW), 11 February 2003)

Campaign, 27 September 2002
Named the 'Must Read Marketing book'

Beyond Disruption: Changing the Rules in the Marketplace

Beyond Disruption: Changing the Rules in the Marketplace,Jean-Marie Dru,Jean-Marie Dru,Wiley,0471218995,Advertising,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Marketing,Marketing - General,Business & Economics / General

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