The Mind of the Customer

The Mind of the Customer

Editorial Reviews
Book Description
The trainers of the world's best sales forces unveil a new way of selling thatredefines success The Mind of the Customer builds on the proven performance-improvement training techniques of The Real Learning Company to supply sales and marketing professionals with a dynamic, straightforward plan for improving profitability, productivity, and customer satisfaction. Rich graphics illustrate and clarify key concepts, while contributions from industry leaders provide eye-opening and invaluable perspectives on how sales is changing--and what you can do to create competitive advantage amid that change.

About the Author

Richard Hodge founded the Real Learning Company in 1994 after holding both sales leadership and other executive roles in global companies, where he worked with customers who included half of the Fortune 500. He helped to develop new technology categories and worked with Lexus, UPS, Genentech, American Express, and others to implement new breakthrough strategies.

Lou Schachter is senior vice president for design and development at the Real Learning Company. Before joining the Real Learning team, he wrote learning programs for salespeople at a variety of companies, including Cisco and Merck. Previously, Lou helped lead the fast growth of a specialized communications firm.

The Mind of the Customer,Richard Hodge,Lou Schachter,McGraw-Hill,0071470271,Business & Economics,Business / Economics / Finance,Business/Economics,Customer Service,Sales,Sales & Selling - General,Business & Economics / Sales & Selling

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