So You Want To Own The Store : Secrets to Running a Successful Retail Operation
Editorial Reviews
Book Description
In the highly competitive retail world, the small-business owner needs pragmatic, current, down-to-earth advice to be successful. So You Want to Own the Store is a comprehensive handbook that provides step-by-step help for the prospective shopkeeper or home-based retail-business owner. Included are helpful hints from experiences store owners about every aspect of the business: choosing a location, defining store policies, training personnel, ordering, pricing, and displaying merchandise--even negotiating with the bank.
Mort Brown has been a retail merchandiser for almost 30 years. He now works as a consultant for small businesses ranging from ice cream parlors and gift shops to video stores.
Thomas Tilling is a financial columnist who has been a contributing editor to the New York Times, Parents, Success, and New York magazine, among other publications.
So You Want To Own The Store : Secrets to Running a Successful Retail Operation,Mort Brown,Thomas Tilling,McGraw-Hill,0809232367,Business & Economics,Business / Economics / Finance,Free Enterprise,Industries - Retailing,Management,Reference,Retail Management,Retail trade,Small Business - General,Small Business Management,Stores, Retail,United States,Business & Economics / Small Business
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