The Future of Business

The Future of Business

Editorial Reviews
Book Description
THE FUTURE OF BUSINESS, 5th Edition provides a personal roadmap for understanding and navigating the future of business. Emphasizing "You Are the Future of Business," this edition will teach students to navigate through the sometime stormy business environment by stressing two significant factors that should guide decision-making: customer satisfaction and quality. Other important business issues such as entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-commerce are emphasized in this new edition.

Book Info
Thoroughly covers today's most fundamental business trends and topics including customer value, knowledge management, relationship management, Euro and the European Union, New Internet economy, and Intranets and extranets. DLC: Management--U.S. --This text refers to the Hardcover edition.

The Future of Business

The Future of Business,Lawrence J. Gitman,Carl McDaniel,South-Western College Pub,0324272529,Business & Economics,Business / Economics / Finance,Business enterprises,Business/Economics,Finance,General,Management,Management - General,Marketing,United States,Business & Economics / General

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