Brands and Branding (The Economist Series)

Brands and Branding (The Economist Series)

Brands and Branding (The Economist Series)

more information about Brands and Branding (The Economist Series)

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Book Description
Pocket-sized text reviews the best practices in branding and recognizes the power of brands in large and small organizations. Covers everything from brand positioning to brand protection as well as visual and verbal identity of brands. Includes index. DLC: Brand name products.

Book Info
Pocket-sized text reviews the best practices in branding and recognizes the power of brands in large and small organizations. Covers everything from brand positioning to brand protection as well as visual and verbal identity of brands. Includes index. DLC: Brand name products.

Brands and Branding (The Economist Series)

Brands and Branding (The Economist Series),Rita Clifton,John Simmons,Sameena Ahmad,The Economist,Bloomberg Press,1576601471,Advertising & Promotion,Brand name products,Business & Economics,Business / Economics / Finance,Business/Economics,Forecasting,Management,Marketing,Marketing - General,Marketing - Research

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