Business

Business

Editorial Reviews
Book Description

This best-selling introductory survey text provides comprehensive coverage ofall functional areas within the field including management, marketing, accounting, economics, finance, law, and computer information systems. The Seventh Edition integrates an appealing design, innovative features, and extensive revisions to remain both accessible and relevant. Topical issues such as entrepreneurship, gender and diversity, change, social responsibility, and the growth of technology are included throughout to prepare students for today's business environment.

The pedagogical framework continually reinforces the material, and places abstract concepts into a practical context. The combination of chapter-opening cases involving well-known companies, end-of-chapter discussions which reference these cases, Spotlights that provide a visual "snapshot" of factual data, and actual advertisements allows students to understand the material's real-world application. To maintain the length of past editions, sections addressing Risk Management and Insurance have been moved to the appendix, while the appendices on law and government have been merged together. The inexpensive, flexible looseleaf format allows students to organize the material according to their individual needs and class schedule.

• New! E-business issues appear in various discussions, features, and examples throughout including Chapter 4, Navigating the World of E-Business.
• New! Each chapter contains a Using the Internet box, highlighting web sites that address pertinent concepts, companies, or topics.
• New! End-of-part cases feature a video segment, encouraging students to apply learned knowledge in reality-based activities.
• New! A US News and World Report Career Guide accompanies each text, and compiles career-related information and appropriate articles from the magazine including "Charting Your Own Course" and "Flip-of-the-coin Jobs."
• New! The extensive technology package includes several study aids such as a set of 4 Audio CD-ROMs and the Real Deal CD-ROM.

Business,William M. Pride,Robert J. Hughes,Jack R. Kapoor,Not Avail,0618497757,Business & Economics,Business / Economics / Finance,Business/Economics,General

Hot Books:

1. Business Plans that Work
2. Business Research Methods (with Web Surveyor Certificate and InfoTrac)
3. Business To Business Direct Marketing
4. CFO: Architect of the Corporation's Future
5. Compensation Management in a Knowledge-Based World (10th Edition)
6. Control Your Destiny or Someone Else Will (HarperBusiness Essentials)
7. Corporate Finance : Theory and Practice (Wiley Series in Finance)
8. Decoding Advertisments (Ideas in Progress)
9. Designing a Document Strategy
10. eBay Hacks: 100 Industrial-Strength Tips and Tools, First Edition

Hot Books

Recommended Books

1. Childish Things
2. The Art of Crystalline Glazing: Basic Techniques
3. The Little Toilet Book
4. Conflict Resolution Toolbox : Models and Maps for Analyzing, Diagnosing, and Resolving Conflict
5. Joint Ventures Involving Tax-Exempt Organizations 2002
6. The Nature of Disease in Plants
7. The Molecular and Ionic Signaling of Neutrophils
8. Theory and Applications of Nonlinear Operators of Accretive and Monotone Type
9. The Wives of Short Creek-A Novel of Polygamy and Prophecy
10. The Tainted
11. Training Your Rottweiler
12. The Findhorn Garden
13. Voices from the Spectrum: Parents, Grandparents, Siblings, People With Autism, And Professionals Sha
14. Untying the Knot: Making Peace in the Taiwan Strait
15. The Prairie in Her Eyes