Business Research Methods (with Web Surveyor Certificate and InfoTrac)
Editorial Reviews
Book Description
This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
About the Author
William G. Zikmund is a professor of marketing at Oklahoma State University. He received his bachelor of science in marketing from the University of Colorado, a masters of science from Southern Illinois University, and a PhD in business administration from the University of Colorado. Professor Zikmund worked in marketing research for Conway\Millikin Company and Remington Arms Company before beginning his academic career. In addition, he has extensive consulting experience with many business and not-for-profit organizations.
Professor Zikmund has published many articles and successful textbooks. His books include Marketing, Effective Marketing, Exploring Marketing Research, and Business Research Methods. He is an active teacher who strives to be creative and innovate in the classroom.
His books have been used in Universities in Europe, Asia, Africa, South America, and North America. More than one-half million students have read his books.
Business Research Methods (with Web Surveyor Certificate and InfoTrac),William G. Zikmund,South-Western College Pub,0030350840,Business,Business & Economics,Business / Economics / Finance,Business/Economics,Decision Making & Problem Solving,Human Resources & Personnel Management,Management,Management - General,Research,Business & Economics / Human Resources & Personnel Management
Hot Books:
Recommended Books