Guerrilla Marketing Excellence : The 50 Golden Rules for Small-Business Success (Guerrilla Marketing)

Guerrilla Marketing Excellence : The 50 Golden Rules for Small-Business Success (Guerrilla Marketing)

Editorial Reviews
Book Description
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

About the Author
Jay Conrad Levinson, president of Guerrilla Marketing International, lecturers around the world on guerrilla business techniques for majors companies, professional organizations, and universities. He is the author or coauthor of eleven books in the Guerrilla Marketing series and write the popular "Guerrilla Entrepreneur" column for Entrepreneur magazine. The author currently lives in California.

Guerrilla Marketing Excellence : The 50 Golden Rules for Small-Business Success (Guerrilla Marketing),Jay Conrad Levinson,Houghton Mifflin,0395608449,Advertising,Business / Economics / Finance,Business/Economics,Management,Marketing,Marketing - General,Small Business - General,Small Business Management,Small business,Business & Economics / Marketing / General

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