Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology
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Book Description
Imagine thinking about your company's information technology in the same way that you think about its investment portfolio: as a bundle of assets that--when managed right--will generate revenues and savings. Here's just such a framework for leveraging IT (technology, networks, data, and software)--one that enables business managers to make the important decisions about the potentially confounding mix of high-technology that influences near- and long-term planning, affects the ability to support customers, and dictates the flow of daily operations. Drawing upon their rigorous research with more than 100 top multinationals, the authors present a rich and varied range of examples of IT investment strategies that have reaped rewards for firms such as Citibank, Honda, Johnson & Johnson, Ralston Purina, the Development Bank of Singapore, and Telstra. This hands-on resource, compete with benchmarks and case studies, creates the common ground where both management and IT can meet, communicate their goals, and agree on the best plan for getting there.
About the Author
Peter Weill is Foundation Chair of Management (information systems) and director of the Centre for Management of Information Technology at Melbourne Business School. Marianne Broadbent is a professor of management of information systems in the Centre for Management of Information Technology at Melbourne Business School.
Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology,Peter Weill,Marianne Broadbent,Harvard Business School Press,0875848303,Business & Economics,Business / Economics / Finance,Business/Economics,Entrepreneurship,Information Management,Information technology,Infrastructure,Management,Management - General,Systems And Analysis In Management,Technology
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