Strategic Brand Management, Second Edition

Strategic Brand Management, Second Edition

Editorial Reviews
Allen Adamson, Managing Director Landor Associates
"Kevin Keller gets branding! He provides an up to the minute and accessible guide to the cluttered world of branding."

Scott Bedbury CEO of Brandstream Author of A New Brand World
"Kevin Keller has become one of the world's most astute observers of brand dynamics."

Strategic Brand Management, Second Edition

Strategic Brand Management, Second Edition,Kevin Lane Keller,Prentice Hall,0130411507,Advertising & Promotion,Brand name products,Business & Economics,Business / Economics / Finance,Business/Economics,Management,Marketing - General,Business & Economics / Marketing / General

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