Thomson Advantage Books: This is PR : The Realities of Public Relations (with InfoTrac) (Thomson Advantage Books)

Thomson Advantage Books: This is PR : The Realities of Public Relations (with InfoTrac) (Thomson Advantage Books)

Editorial Reviews
Book Description
THIS IS PR: THE REALITIES OF PUBLIC RELATIONS is now available in a new paperback format providing the same great coverage at a value price for students. This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared!

Book Info
Effectively integrates the fundamentals of practice with public relation's expanding international vistas and with swiftly evolving web and telecommunications technology. Explores the theory, strategies and tactics that successful PR practitioners use. DLC: Public relations.

Thomson Advantage Books: This is PR : The Realities of Public Relations (with InfoTrac) (Thomson Advantage Books)

Thomson Advantage Books: This is PR : The Realities of Public Relations (with InfoTrac) (Thomson Advantage Books),Doug Newsom,Judy Turk,Dean Kruckeberg,Wadsworth Publishing,0534562639,Advertising & Promotion,Business / Economics / Finance,Business/Economics,Public Relations,Language Arts & Disciplines / Communication

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